Your product didn’t lose them.
Your page did.
EasyAsk is a lightweight AI assistant that answers questions, generates leads, handles objections, and closes sales. Trained on your content.
Your content. No hallucinations. No enterprise contract.
Don't make your visitors work to get answers. Give them a lift.
Your visitors don’t want to climb a mountain of content before buying. They want to summit, fast.
You built great content—case studies, comparison pages, pricing tables, a 30-question FAQ. The content was never the problem. The format was.
60% of traffic is mobile. Nobody reads 1,200 words on a phone. They have one question. If they can’t find the answer in seconds, they may bounce.
They don’t bounce because your product is wrong. They bounce because your page makes them work for the answer.
Every bounce is a buyer you’ll never get back. They had a question. You had the answer. The page just didn’t connect them.
What if every visitor could just ask—and get an instant, accurate answer from your own content?
Wall of text. One question. No answer.
Ask a question. Get the answer.
EasyAsk doesn’t replace your content. It makes your content reachable.
Feed it your pages, sales decks, pricing sheets. It learns your product in minutes. Answers in your words—never inventing, never hallucinating.
Answer in Seconds, Not Scrolls
Your visitor is on your pricing page right now. They have one pricing question. If they can’t get the answer in seconds, they’re gone.
Page-scoped context means your pricing page talks pricing, your features page demonstrates value. You control what the AI knows on each page.
But visitors ask about products that aren’t on the current page—and that’s purchase intent. EasyAsk answers from everything you give it: your full suite, your pricing, how products complement each other.
The visitor who was going to bounce after 8 seconds gets their answer and stays. Every page becomes as effective as your best salesperson on their best day—except it’s 2 AM and the visitor is on their phone.
How it works:
- Semantic search, not keyword matching. “How much does it cost?” matches your pricing doc even if “cost” never appears.
- Page-scoped context. You choose which documents the AI can access on each page—nothing more.
- Cross-product intelligence. The page is the starting point. The conversation goes wherever the buyer wants.
Same widget. Different intelligence per page.
From Support Mode to Sales Mode
Someone asking “what does your product do?” and someone asking “does the Business plan include SSO?” are not the same visitor.
The second one is five minutes from pulling out their credit card. EasyAsk knows the difference.
Tag a page as a sales page and the AI shifts from support to consultative selling. It picks up on buying cues: pricing, comparisons, implementation. It responds with answers that address objections while qualifying intent. It doesn’t push. It guides.
And when they buy, you see it. Not in a separate dashboard you have to cross-reference—right next to their conversation. Dollar amount, product, every question they asked before they bought.
That’s not a vanity metric. That’s proof your content is generating revenue—and a blueprint for generating more. You stop wondering whether the widget is “working” and start seeing exactly how much revenue it’s driving.
Smart tools that match visitor intent.
On a sales page, visitors want to evaluate. On a lead page, they want the quick version. On a support page, they want to understand. The intent-based "quick question buttons" adapt automatically.
Help them decide
Help them understand
Help them learn
Same widget. Different toolkit per page.
How it works on sales pages:
- Two-call AI architecture. A fast classification call reads every message, determines conversation stage and intent. The response call gets stage-specific instructions.
- Buying signal detection. When signals fire, the AI shifts from informational to action-oriented—“Here’s how to get started” instead of “Here’s more to read.”
- Persistent visitor identity. First-party cookie tracks visitors across sessions. Tuesday’s pricing question and Thursday’s return visit—one visitor, full journey.
- Purchase attribution. Lightweight API connects purchases to visitor records. Transaction amount, product, and the chat sessions that preceded it. No UTM guesswork.
Informed → may return later
Same widget. Different conversation. Attributed revenue.
It Knows What It Doesn’t Know
Most chatbots guess when they’re stumped. EasyAsk doesn’t.
When the AI can’t answer from your approved content, it tells the visitor honestly—then captures their email and question before they leave.
Your team gets a warm lead with the exact question that needs answering. No hallucination. No lost prospect.
Every honest “I don’t know” is a signal—a question your visitors keep asking that your content doesn’t answer. And every captured email is a lead your team would have lost entirely.
How it works:
- Two-layer hallucination defense. The AI only uses retrieved content—never training data. After generation, every response is checked against your documents. If it can’t trace the answer, honesty replaces the response before the visitor sees it.
- Semantic search, not keyword matching. Understands what the visitor means, not just what they typed.
- Honest escalation. Captures email + question, routes to your team with full context. Warm lead, not cold.
One invents an answer. The other captures a lead.
Your Visitors Are Already Telling You What’s Missing
Google Analytics tells you what people clicked. Heatmaps tell you where they scrolled. Neither tells you what they were thinking. EasyAsk does.
Every chat is an unprompted, unbiased focus group. Zero survey friction. Visitors tell you, in their own words, what’s confusing, what’s missing, and what almost convinced them. No survey to design. No 3% response rate to pray for.
You stop guessing what to put on your pricing page and start knowing. You see that 40% of questions on your features page are about integrations—so you add an integrations section and watch bounce rate drop.
Your site gets sharper every week because your visitors are telling you exactly how to fix it.
This isn’t analytics. It’s your customers rewriting your copy for you.
How it works:
- AI-clustered question themes. Groups visitor questions into themes automatically, per page, using their own language. You don’t define categories. Patterns emerge.
- Grounding status on every response. Tagged as grounded (answered from your content) or fallback (couldn’t find a match). A cluster of fallbacks = a content gap you can fix.
- Exact words, not interpretations. The literal phrasing visitors used—ready-made language for your copy.
- Per-page analytics. Widget opens, unique visitors, open-to-chat conversion, active sessions, duration, thumbs up/down—all broken down per page.
They left. You don’t know why.
- “Does it connect to Salesforce?”
- “Any Zapier integration?”
- “Can I sync with HubSpot?”
- “What happens after the trial?”
- “Is there a free tier?”
They told you exactly what’s missing.
One counts clicks. The other reads minds.
From zero to live in 4 steps.
No dev team. No integrations. No waiting. No enterprise budget.
Most teams go live before lunch.
The end of the scroll.
We think the next UX shift isn’t a new page layout—it’s the end of scroll-first websites.
Most visitors don’t read your pages—they have one question. With EasyAsk, you can feed it everything: pricing edge cases, role-specific explainers, niche use cases. It pulls the right answer on demand.
In 1-2 years, most serious products will have a conversational layer on top of a massive library of answers. EasyAsk is our way of letting you do that today, without rewriting your whole site.
— Lance Jones, CRO expert & founder
Questions you’re probably asking.
We built an entire product that replaces FAQ sections. Then we put an FAQ on our own site. The irony isn’t lost on us. For what it’s worth, the assistant down in the corner handles follow-up questions better than this list does.
How is this different from live chat?
Live chat requires someone to answer. Your visitor types a question, sees "An agent will be with you shortly," and waits. If it's after hours, they get a form. If your team is busy, they wait longer. Most leave before anyone responds.
EasyAsk answers instantly—24/7. No staffing required. No queue. And because it only knows your content, the answers are accurate and consistent every time. It's also built for sales conversations, not support tickets. It captures purchase intent and escalates to your team when needed, instead of just deflecting to a help article.
Why wouldn't I just use ChatGPT or Claude?
Generic AI makes things up. It'll confidently tell your prospect something completely wrong about your pricing, your features, or your policies. That's not a sales tool—it's a liability.
EasyAsk only answers from content you provide: your pages, your docs, your sales materials. Nothing else. If it doesn't know something, it says so and captures the visitor's email so your team can follow up. You also get analytics on every conversation—what people ask and how likely they are to buy. It's built for conversion, not just conversation.
Will visitors actually use a chat widget?
Yes—when it gives them what they want faster than scrolling. Most visitors have one or two specific questions. A chat widget lets them ask directly instead of hunting through your pages.
What matters most is that visitors get answers instantly. And you see every question they ask. That's intent data you'd never get from a static page or a form they didn't fill out.
What if the AI gives wrong answers?
It can only answer from content you provide. No outside knowledge. No inventing. No hallucinating.
If the AI doesn't have an answer, it tells the visitor honestly and offers to capture their email so your team can follow up with the right information. You're in complete control of what it knows—scrape pages, upload docs, remove anything outdated. And every response includes a satisfaction rating, so you'll know immediately if something isn't working.
What does it cost?
We're currently in early access, so pricing isn't finalized yet. Sign up and we'll work with you directly to get you set up.
What we can tell you: there are no setup fees, no implementation costs, and you can set it up yourself in under 10 minutes. No dev team required. No six-month "pilot program."
Does it integrate with my CRM?
EasyAsk captures emails, conversation transcripts, and purchase intent signals. You can export that data anytime or connect it to your existing tools via webhook.
But the real value isn't the CRM integration—it's what happens before someone fills out a form. You're seeing questions from anonymous visitors who would have bounced. You're learning what objections people have. You're getting intent signals that no form or CRM could ever capture. The CRM gets the lead after EasyAsk surfaces it.
Turn browsers into buyers before they bounce.
By tonight, your site could be answering questions.
The AI assistant that never goes off-script.